List of Tables, Figures and Boxes
Foreword
Abbreviations and Acronyms

1. Introduction

2. Understanding the Setting and Context

2.1. Introduction

2.2. Physical Features and Geography

2.3. Some Demographic, Social and
       Economic Indicators

3. Where are Agricultural Markets Headed?

3.1. Changes in Food Demand

3.2. Modern Food Retail

3.3. Agricultural Export Markets

4. The Current State of High-value
    Agriculture

4.1. Overview Agriculture

4.2. Opportunities for High-value Crop
       Development

4.3. Challenges for High-value Crop Development

5. High-value Crop Marketing

5.1. Introduction

5.2. The APMC Act

5.3. Results from a Wholesale Market Survey

5.3.1. Data and Methodology

5.3.2. Descriptive Statistics

5.3.3. Problems with the Broker System

5.3.3.1. Ineffective Regulations

5.3.3.2. The Confusing Role of
             Wholesalers versus Brokers

5.3.3.3. Incomplete Information Transmission

5.3.3.4. Limited Service Delivery

5.3.3.5. Lack of Competition with
            the Broker System

5.3.4. Reasons for Resilience of
         the Broker System

5.3.4.1. Low Transaction Costs

5.3.4.2. Access to Insurance and Credit

5.3.4.3. Access to Input Advances

5.3.5. Broker Economics

5.3.6. Conclusions and Implications

6. High-value Crop Chain Analysis

6.1. Introduction

6.2. An Overview of High-value Chains

6.2.1. Horticulture

6.2.2. Organic Crops

6.2.3. Medicinal, Aromatic and
         Culinary Herbs

6.2.4. Seeds

6.2.5. Floriculture

6.3. Simulations on the Pay-offs
       for Interventions

7. The Way Forward

References

Annex: Insights in High-value Commodity
            Chains

Annex I—Fruits: The Case of Apples

I.1. Methodology

I.2. Production

I.2.1. The Indian Situation

I.2.2. The Situation in Uttarakhand

I.3. Marketing Channels

I.4. Wholesale, Retail and Demand

I.5. Conclusions

Annex II—Vegetables: The Case of Potatoes

II.1. Methodology

II.2. Production

II.2.1. The Indian Situation

II.2.2. The Situation in Uttarakhand

II.3. Marketing Channels

II.4. Wholesale, Retail and Demand

II.5. Conclusions

Annex III—Off-season Vegetables: The
                  Case of Tomatoes

III.1. Methodology

III.2. Production

III.2.1. The Indian Situation

III.2.2. The Situation in Uttarakhand

III.3. Marketing Channels

III.4. Wholesale, Retail and Demand

III.5. Conclusions

Annex IV—Organic Farming

IV.1. Introduction

IV.2. Global Trends in the Organic Food
         Sector

IV.3. The Uttarakhand Context

IV.4. Case Studies

IV.4.1. Sunstar Overseas Ltd.

IV.4.2. UOCB

IV.4.3. INHERE

IV.5. Common Threads and Lessons
         from the Case Studies

IV.6. Conclusions

Annex V—Medicinal, Aromatic and
                Culinary Herbs

V.1. Introduction

V.2. Global and National Demand in Herbal
        Industry

V.3. Institutional Channels of Production
       and Marketing

V.4. The Medicinal and Aromatic Plants
       Supply Chain

V.5. Sustainability of Medicinal Plants Promotion:
       Cultivation versus Collection

V.6. Paving the Path for Sustainable
       Herbs Cultivation

V.7. Case Studies

V.7.1. The Case of Sanjeevani
          Ayurvedshala

V.7.2. Flex Foods Ltd.

V.8. Conclusions