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Hard-cover • 2015
Pages: 358
ISBN: 9789332701816
US$69.95
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Publisher:
Academic Foundation

Revolutionising Corporate Social Responsibility

Towards a Sustainable Tomorrow

R.K. Mishra‚ Shulagna Sarkar‚ Punam Singh (Eds.)

About the Book

There is a growing realisation that long-term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This volume is a compilation of the CSR initiatives of various organisations. It presents the 21st century best practices and the dynamics of CSR for practitioners, academicians and researchers. This book is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink their CSR practices.

About the Author(s) / Editor(s)

<p><strong>R.K. Mishra</strong>, Senior Professor and Director, Institute of Public Enterprise, Hyderabad, is a graduate of International Management Programme, SDA Bocconi, Milan, Italy. &nbsp;He was a fellow of British Council and Commonwealth Secretariat, and a member of the UN International Task Force on Standards of Excellence in Public Administration. &nbsp;His currentinterests include: economic reforms, privatisation and restructuring, finance, poverty management and good governance.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Shulagna Sarkar</strong>, Assistant Prof-essor, Institute of Public Enterprise, Hyderabad, is a law graduate with a PhD in HRM. She has worked in the areas of CSR, baseline surveys, impact assessment and green HRM in India. Her areas of interest include: CSR, green HRM and environmental competencies. &nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Punam Singh</strong>, Assistant Professor, Institute of Public Enterprise, Hydera-bad, is a Management graduate from Indian School of Mines, Dhanbad. Her area of research include: CSR, baseline studies, impact assessment studies and environmental management.</p>
Contents in Detail

Preface 

 

Section I: Corporate Social Responsibility and Legislations 

 

1. Decoding Corporate Social Responsibility: The Global
    Perspective 

    R.K. MISHRA • SHULAGNA SARKAR • PUNAM SINGH 

 

 

2. Embedding Corporate Social Accountability Through Ruggie’s
    Framework (2011): An Initiative to Plug-in the Corporate
    Human Rights Contravention 

    DHIRENDRA K. VAJPEYI • ROOPINDER OBEROI 

 

 


3.Social Auditing: An Essentiality to Effective Corporate
    Social Responsibility 

    DILLIP KUMAR KAR 

 

 


4. R&R versus Corporate Social Responsibility: A Curtain Raiser 

    BIBHU PRASAD MOHANTY 

 

 


5. Corporate Governance and Corporate Social Responsibility
    in Perspective 

    KIRTI CHAWLA 

 

 


6. Social Auditing and Public Policy: A Mass Media
    Critique 

    DHARMESH PUSHPA DHAWANKAR 

 

 

 

 


Section II: Corporate Social Responsibility and Emerging Issues 


7. Corporate Social Responsibility and Sustainability: New Mantras
    of Corporate Strategy 

    ARUN KUMAR RATH  

 

 


8. Turning the Wheel of Social Responsibility: Towards Integrating
    Corporate Social Innovation with the Corporate Social
    Responsibility Agenda 

    TULSI JAYAKUMAR 

 

 


9. Creating Shared Value for Leveraging Full Spectrum Corporate
    Social Responsibility: An Emergent Deepening in Syntax of
    Responsible Capitalism 

    ROOPINDER OBEROI 

 

 


10. Ethical Business for Sustainable Development: A New
      Paradigm of Corporate Social Power in Global Governance 

      MANOSMITA MAHAPATRA • SUBHRANSU PANDA

 

 


11. Awareness of Corporate Social Responsibility Activities
      through Internal Communication Practices 

      SWETA SAURABH 

 

 


12. Inclusiveness as a Tool for Corporate Social Responsibility:
      A Perspective 

      KRITHIKA RAM 

 

 


13.Monetising Corporate Social Responsibility Activities of
     Employees: Challenges and Opportunities 

     A. SRIDHAR RAJ 

 

 

 

 

Section III: Best Practices in Corporate Social Responsibility 


14. Corporate Social Responsibility Practices and its
      Outcomes of Public and Private Undertakings in India 

      M. JOTHI 

 

 


15. Assessing Corporate Social Responsibility Practices
      of Mauritian Companies 

      H. URDHIN • K. PADACHI • K. SEETAH 

 

 


16. Corporate Social Responsibility at NMDC Limited 

      P. SHYAM • JIBITESH RATH 

 

 


17. Making Corporate Social Responsibility Mandatory:
      Where Are We Heading Towards? An Empirical Study 

      ANUPAM ANAND • RAJENDER SINGH SAJWAN 


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