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Srikanth Villivalam




Srikanth Villivalam has 24 years of Research, Teaching, Training, Consultancy, and Industry Experience. He had been awarded PhD by Osmania University, Hyderabad for his Doctoral Thesis on Marketing Strategies of Software Export Industry. UGC awarded him the Junior Research Fellowship (JRF). He had published papers in reputed national and international journals. He has conducted National Conferences on Cyber Marketing (2007), Customer Relationship Management (2008), Customer Oriented Services Management (2009), Modern Retailing (2017), and Management Research in India (2019). He has carried out an AICTE funded research project on Customer Relationship Management. He has completed Consultancy Projects for Karnataka Soaps and Detergent Ltd., HOPCOMS, Karnataka State Agriculture and Marketing Board, Government of Karnataka, AP Rajiv Swagruha Corporation, Mineral Exploration Corporation Ltd., (MECL), Govt. of Assam, Karnataka Evaluation Authority, National Mineral Development Corporation (NMDC), Dept. of Prohibition & Excise, Govt. of Andhra Pradesh, and Telangana State Beverages Corporation Ltd. He has carried out 17 Research and Consultancy Projects for different organizations. Presently, he is working on a Research Project on “Whistleblowing as a Corporate Governance Mechanism” sponsored by Indian Council of Social Science Research (ICSSR). He is currently Coordinator (Research) in Institute of Public Enterprise (IPE) looking after and coordinating the various Research and Consultancy activities of the Institute and also coordinating the Institute’s affairs vis-à-vis ICSSR and other Research Agencies. He is also the Head, School of Marketing in IPE.

Management Research in India

Management Research in India

R.K. Mishra‚ Srikanth Villivalam‚ Shulagna Sarkar‚

Hard-cover • 2020 • 326 • 6.25 x 9.25 (inch)
ISBN 9789332705470 • INR 1395

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